As mobile apps have become an indispensable part of every business process, Android has become the first choice of all. Every business owner and developer is looking forward to developing Android apps, an impact of which is that there are over 2.6 million Android apps in the market at present.
While this showcase how profitable and easier it is to invest in developing Android apps, it also reflects the growing competition in the market. In such a scenario, if you are worried about how your Android mobile app will gain 10,000 downloads and add a hefty amount to your bank account, this article will be a good read for you.
Here, we will look into different app marketing tactics that are prevalent in the market and how to use them wisely, so that you could gain maximum benefit from them.
So, here we begin.
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Perform Extensive Market Research
The foremost factor that can ensure that you will reap higher benefits from your investment in Android mobile app development is market research.
A proper market knowledge not only makes it easier for you to know what app promotion strategies are still prevailing in the market but also helps with predicting the long-term scope of your application. So, do not forget to invest in this activity.
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Check with Competitors
Taking an account of what your competitive apps are doing to attract users is also a profitable method to earn higher downloads. This practice aids you to determine the right keywords to focus, the type of emotions to induce in your content, the number of free vs paid promotion to look forward to, etc. which eventually help in creating an effective and feasible Android mobile app marketing strategy.
So, invest your efforts into Competitive Analysis too.
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Invest in ASO
Another method to gain 10,000 downloads on your Android app is investing in ASO marketing. When you refer a comprehensive guide on Play Store Optimization, select the right keywords, add high-quality images and videos to your app page, and keep it updated with time, your app page gets a higher ranking in the Play Store search.
This increases the chances of getting the attention of the audience looking for a mobile app offering the feature/functionality that your app offers and thus, prompt them to download your app.
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Ask for More Ratings and Reviews
Since smartphone users check the ratings and reviews before taking the decision of whether to install the app or not, working on these two elements is also important. So, look into different practices to gain positive feedback from your existing users and converting the negative reviews into positive one. This will make the users find your app helpful, as well as improve its position in the Google Play Store.
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Localize Your App
App Localization is another significant way to get better results from Android mobile app development. When you localize your app as per the areas and languages your target audience connects with, they pay more attention to your application, which eventually lower down your app marketing efforts and enhance the desired output.
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Consider Referral Marketing
Referral marketing also brings a major impact on your app downloads. When you offer some discount, prize or value to your target audience for using and sharing your application, they participate more actively.
So, look forward to investing in this technique to ensure you get better outcomes from developing Android apps.
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Go for Blogging
Though it sounds traditional, blogging (or better say Content Marketing) still leads the market. So, do not skimp this factor. Get in touch with the best bloggers, editors and press associations. Request them to write about your application and promote it in return of some favors.
Besides, create a landing page for your application on your website so that the web visitors come to know about your app and take the required step.
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Opt Social Media Marketing
Considering social media is another effective method to get the attention of a higher audience and prompt them to install your app and share their experience on their news feed.
When it comes to social media marketing, it is always profitable to pick only those platforms that your target audience use and look into the associated promotion timings and other aspects. This will help you to invest your efforts into the right places and enjoy higher profits.
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Submit App on Different Platforms
Last but not least, do not limit your reach to Google Play Store. Search for other app submitting platform like Amazon, Appszoom, Opera Mobile Store, etc. to get additional traffic on your Android app.
Now as you have a list of practical steps that can encourage users to hit on ‘download’ button on your app page, go ahead. Implement them into your app process and enjoy 10,000 downloads on your Android app.
