BYJU’S Learning App

What is the BYJU’S app?

BYJU’S – The Learning App: It is the popularized brand name for Think and Learn Private Ltd., a Bengaluru-based Educational technology, and online tutoring/teaching company that has recently received a large-scale attention from students across India and attracted investors from all over the globe. It was founded in 2011 by Byju Raveendran at Bengaluru, Karnataka, India. BYJU’S was the first investment in Asia from the Chan Zuckerberg Initiative.

It is currently India’s one of the best-funded education startup and is considered to be one among the only few Indian consumer startups that have gone universal and particularly with the 2017 acquisition of TutorVista.  BYJU’s brought an innovation in their teaching methods where you can get the personalized learning experience by seeing the lectures and visualizing what tutor is teaching with excellent graphical representations and good visual interface.

BYJUS Learning App
BYJUS Learning App

BYJU’S was built purely on a passion to make an impact on the way children learn the academics and BYJU’S stood as India’s largest education technology company today. The founder has grown from helping friends to crack CAT in 2007 to a stage of building a world-class education company, which we see today. It creates quality learning products for students across grades.

This is the success story of how BYJU’S started, its journey and how it has redefined the way students learn anything. With 7 million students, BYJU’S has become the most loved and first preferred learning app. With the use of the original content, videos and interactiveness by this learning app have helped students become lifelong learners/achievers and they were freed from robotic memorization and learning driven by the fear of exams. After all, if you love to learn, you learn for life.

Services of BYJU’S:

BYJU’S-The Learning App that has been available since August 2015. This App serves educational content mainly to school students from classes 4 to 12(primary to higher secondary level education). This App prepares students for competitive examinations in India like IIT-JEE, NEET, CAT, IAS, GATE as well as for international examinations such as GRE and GMAT for abroad education.

The App’s main focus is on subjects like Mathematics and Science, where the concepts are visually explained and in context using modern digital graphics and moving illustrations, all embedded within short videos as a span of 15-20 minutes long. This app has also had faced with criticism for issues such as lack of depth in some areas, overly simplistic treatment of some basic topics, and lack of within-lecture student-teacher interaction.

In spite of the adverse critical opinion and competition from other players, the app has also experienced tremendous popularity. BYJU’S reports to have about eight million users overall and about four lakh paid subscribers on an annual basis and an annual retention rate of about 90%.

Chief’s Words About The Learning App:

Byju Raveendran, CEO, BYJU’S.

“We have built this team organically. We have not laterally hired them. We got people who are academically good and have a good creative bent of mind. People from drama, art and editorial clubs of premier colleges are the ones we bring on board.” Byju’s had received 81.4% of the total funding in the tech space in the last one year which is, $125 million out of $153 million. Also, read about the Rainmeter Skins for Gamers

The firm, whose latest round was co-led by the Chan Zuckerberg Initiative and Sequoia Capital, transitioned from a classroom model to a smartphone-based education company by launching it’s “Learning App” last year. The team of BYJUS has people for animation, content creation and music who has one simple aim, “to work in sync and make the thing easy to understand.” 

“We are experimenting with emerging technologies such as augmented and virtual reality. If you think it is all about the app and become complacent, then you will be left behind. We keep a keen eye on all new and emerging technologies,” Byju Raveendran said.

“We go by analogies for a lot of concepts. The concept team brainstorms for each idea. We do a lot of lab testing,” said Divya Gokulnath, director, Byju’s. “Content is divided based on the subject as well as grades of learning. For lower grades, we try to make it fun which will be driven by the subject and for higher grades, it is focused on conceptual clarity, tips and how to crack examinations.”

How to install BYJU’S on PC Windows 10,8,7

“The entire chapter is broken into parts and is visualized. Second by second planning is done to make the thing simple to the fullest. We even try to merge in the hand movements into the storyboarding. It is all pre-visualised. Template and styling are maintained across videos,” said Vinay Ravindra, chief content officer, Byju’s.

Features of BYJU’S Android App:

  1. Using state of the art technology for the concept visualization.
  2. Get personalized mentoring from India’s leading teachers at your convenience anytime.
  3. Students can now subscribe to the App from anywhere in the world irrespective of the locality.
  4. Students can now compete with other schools in winning the race of innovative learning.
  5. Unlimited practice tests with deep analysis can be done.
  6. Adaptive paths for individual student’s learning needs.
  7. 1000+ hours of engaging videos covering the majority of the concepts visually.

Praneeth Krishna

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