Today’s marketers need to understand the digital landscape and decide how best to utilize technology and its various tools to help their organizations achieve success. Today we will share with you important tips on how to improve your digital marketing strategy.
Do you need a marketing strategy in 2021? This can be hard to answer for most organisations, yet the importance of this question cannot be understated. Yes, it is true that “successful companies have no marketing!” However, if you take a look at the future of technology and innovation in business today, you see that there are opportunities everywhere. Understanding how to leverage these opportunities will make or break your company’s success for decades to come.
So I want to focus on answering one foundational question: What does marketing strategy mean in 2021? To do so, I’m going to offer 2 tips on what marketing strategy means in 2021 and specifically, what each perspective implies about the future role of marketers.
Instagram is here to stay
Instagram influencers are the new celebrities. According to Forbes, there were over 2 million Instagram users with over 100k followers in 2016, and their number increased from 8% to 16% by 2020. Influencer marketing on Instagram has always been a popular method due to its low cost of entry and higher engagement compared with other platforms such as Facebook or YouTube. Influencers can instantly boost brand awareness by promoting products through content creation on Instagram. For example, when a food influencer posts a photo of her/his meal from a restaurant while sharing her/his insights about the physical location of it along with tagging the business’s handle, she/he obviously attracts more customers to the brand. Plus, your brand gets more recognition with followers and likes. That’s obviously the easiest way to buy instagram likes.
Have a focus on UGC
User generated content is one of the most powerful tools to acquire and educate new customers. So it’s no wonder that every other social media campaign run by a brand has UGC at its core. UGC can be easily understood as content created by users with products or brands in mind, but not necessarily endorsed by them. It has been around a long time now, so we invite you to take a look back in recent history to see how it played out for some campaigns.