We all want to magically appear on the first page of Google pages, but the reality is quite the opposite. You need to struggle your way to the top considering 63000 searches/second/day via Google alone!
While building a strong SEO strategy, keyword research is the prime technique to improve rankings. Every time your customers reach your website with the search conducted on search engines, SEO wins. The reason why it has become an invincible part of every marketer’s master plan. You are bound to make mistakes on this virtual journey. However, the real winner is the one who not only learns from his own mistakes but also from the others.
Thus, I have rounded up a quick list of the most common mistakes that you can easily avoid, provided you go through this guide thoroughly:
Not maintaining records
This is the #1 mistake on my list because of its myriad significance on rankings. You must be spending hours brainstorming new strategies, infusing keywords, creating SEO optimized content pieces but none of it is worth it if you don’t keep a track. You see, you might be very happy that you have been consistently getting results, or equally unhappy that you aren’t, but this gives you no reason to stop. There is always a need to go deep into the matter and analyze why you are getting these results in the first place.
If you are giving the most preference to keywords in your SEO strategy, it’s wise to put in equal effort (if not more) for data and analytics. You can also assign a team for the maintenance of records and its detailed analysis. At this point, it might appear like a lot of ‘not-so-required’ task but believe me data can help you win opportunities you never thought existed.
Not considering geography
Well, if you think that geography and demography does not play a role in your internet operations, you need to rethink it. Considering, 46% of all the searches that are local, you definitely cannot afford to turn down your regional customers. You tell me, how can you post something which would interest Americans if your area of operations and interests are among the Indians.
On the internet or off it, ignoring the Geography is a big mistake. Different parts of the world have different tastes, patterns, and areas of interest. Your website should talk the language of the people you are targeting. Irrelevancy is a major turn off. Edit, customize, revise and do everything possible to rank locally.
Well, there’s a reason why the figures said: 72% of consumers who did a local research visited a store within five miles!
Client-based communication is not a priority
If clients are not your priority, what’s the whole point of running a business in the first place? They help you determine your company goals, success, and achievements. Little or no communication with clients can ultimately result in failure.
When it comes to keyword rankings, it is your job to save all the information in terms of website archive from your clients. Stillio, a great Wayback Machine alternative can help you with the same. Again, communicate, send it back to them, ask what can be done better, what they want and what are they looking for. All of this will together help you win and stand tall amidst the clutter. You are gaining the data, gaining trust, and not to mention the increased traffic. Plus, this is a great way to reach out to your prospective clients.
Not picking the right keywords
Keywords are the foundation on which SEO strategies are built. It wouldn’t be wrong to say ‘If SEO strategy is the boss of a business, keyword research is the group leader’. You cannot survive with a messed-up leader. Take your time and conduct thorough keyword research, pick relevant industry-related keywords and craft your content around it.
Each of your online aspects will target a distinguished set of keywords, comprehend what works where and you will eventually reach the first page of Google rankings. It will not happen overnight just like every other SEO strategy; keyword rankings also need time and consistent efforts.
If you have already been a victim of one of these blunders, fret not, it’s never too late. If you haven’t, well, thank the lord. Change is the only constant in the world of the internet, but the one fact that remains unshaken is that prospective buyers are looking for you through organic searches!