As of 2020, 30% of small businesses were using SEO. However, even among the businesses that have adopted the marketing strategy, many of them aren’t focused on using white hat SEO techniques alone.
If you want to grow a strong online presence and get more organic search traffic, you need to use search engine optimization (SEO). However, there are both good and bad SEO techniques out there. Focusing on using white hat SEO techniques will help you build organic search traffic the right way.
So, what is white hat SEO and how can it help your business? Here’s what you should know.
What Is White Hat SEO?
White hat SEO is a type of SEO that improves search engine rankings through organic techniques that don’t go against the terms and conditions of Google and other search engines. These techniques don’t rely on unethical tactics or any strategies that are seen as spammy or manipulative.
White hat SEO works to improve search engine rankings without using harmful black hat SEO techniques. As opposed to white hat techniques, black hat SEO techniques may lead to penalties by Google.
How to Use White Hat SEO
There are many ways that you can implement white hat SEO to improve your search rankings. Here’s what you should know.
Use Keywords Appropriately
Using keywords is important for improving search rankings, but make sure that you don’t overdo it. Keyword stuffing is a problem and should be avoided at all costs. However, using keywords appropriately in your content and on your pages can be a big help for ranking.
Make sure that you use keywords in the body, titles, and subheadings of your content. You should also ensure that you use words with similar meanings to your keywords as well.
On-page SEO optimization is also well worth paying attention to. You should be optimizing your site and its pages to ensure that Google can understand them as much as possible.
Thinking carefully about your URL structure, submitting sitemaps to Google, adding metadata, and improving page navigation and internal linking can all be a big help. You should also be sure that you’re paying attention to Google core vitals as well.
Improve the User Experience
One of the key things that you should do when implementing white hat SEO techniques is to focus on the visitor experience. You’ll want to make sure that people who visit your site have a good time on it and can easily find what they’re looking for.
Ensure that your site has great navigation. Your content should also be full of value and should help visitors with their questions and concerns.
Build Natural BackLinks
Paying for backlinks is considered a blackhat SEO technique and should be avoided at all costs. However, getting more backlinks for your site in a natural way is very important.
Be sure that you’re using social media to spread your content and ensure that your content serves as a valuable resource to people in your industry. This is the best way to build natural backlinks while also ensuring that other sites are linking to your content more often.
Understanding White Hat SEO and How It Can Help You Grow Your Business
So what is white hat SEO and how can you use it to grow your website? By now you should have the answers to your questions. Be sure that you’re using white SEO techniques instead of black hat techniques when growing your business online.
Searching for more useful SEO articles and guides? Discover more white hat SEO tips by reading through our blog now.