Instagram has 1.41 billion users on its platform.
If you want to market to all of those users, you’ll have to create an Instagram sales funnel.
But what are some social media marketing strategies that can help you do that? Keep reading to find out!
A call-to-action can be great for getting people to actually buy your product or service. And there are plenty of empty spaces on Instagram where you can add this call to action.
The best place to put it is in your bio, where you can add links and texts. For example, you can write something like, “Check out our website!” Then include a link to your website.
If you have a business profile, you can even add a “Click to shop” link to your profile.
You don’t always have to send people to your site’s product page either. You can promote anything you want, like a blog post or an app. If people are intrigued by that, they might find their way to your products on their own.
Keep in mind that Instagram will only let you put one clickable link in your bio. However, there are paid tools out there that will let you add more links there.
Create Instagram Stories
To catch people’s eyes, you need to make creative content, and this can work well for an Instagram story.
Instagram Stories have become a popular marketing tool since Instagram allowed clickable links to be in the Stories now. If you have enough followers, you can even add Swipe up links. This will help to generate traffic directly from Instagram.
To be able to use that option, you need to have at least 10,000 followers, and you’ll need to have your account verified as well.
However, you shouldn’t automatically start selling from your stories. If you do this, a lot of people will unfollow you. Instead, come up with creative ideas that are able to sell your information without being obvious about it.
You also need to come up with killer content that will hold their attention or catch their eyes. In order to do this, you may want to do research on who your target audience is.
Make Engaging Posts
Even if you’re uploading to Instagram from Mac, you need to make sure all of your photos, videos, and posts are engaging.
You can do this with a call to action in your captions. For example, you can ask people to comment on your post if they agree with something that you’ve said.
However, the Instagram algorithm now focuses on people who are saving or sharing posts. So you may want people to share or save the post.
So for people to save it, you might want to make a good post with a lot of great content that people will reference in the future.
If you’re posting stories, there are also a few stickers you can use to help increase engagement with your post. For example, you can hold a poll, which encourages people to tap on one button or the other.
There’s also a sticker where you can have people write in their own answer. Either way, they’re engaging with your post which only helps your algorithm.
In order for your sales funnel to work, you need to generate leads. This is what great landing pages are for. They will help you build your email list as well.
You can do this by offering something that only Instagram users can get. For example, if you do a giveaway, one of the requirements should be that they have to follow you on Instagram.
Also keep in mind that if you want to track what leads you generated from Instagram, you should have a trackable URL in your bio.
To do this, you’ll have to buy a domain name that will only be used for Instagram. That way, every time you check it out in Google Analytics, you’ll know that all of the traffic from there was generated from your content on Instagram.
Collaborate With Influencers
Did you know that the influencer marketing industry is worth billions of dollars? These influencers have millions of followers, and they can broadcast your product or service to millions of people.
In fact, celebrity influencers could even get paid up to $500,000 for each post that they make for a brand.
But if you want to work with lesser-known influencers, the cost is around $300 per post, and you’ll still be broadcasting your market to millions of new people.
You should do some research to find the right influencers for your industry. Try to find someone whose values align with your company. Also, consider how many followers they have and what kind of posts they make.
You should find someone that you wouldn’t mind working with and create a partnership with them.
Once you do this, it will bring awareness to your products or brands. Plus, since the influencer’s followers trust them and their recommendations, it won’t even feel like an ad. Instead, it’ll feel like they’re being recommended a product from a friend, which is the best kind of marketing you can ask for.
Discover More About How an Instagram Sales Funnel Works
These are only a few things to know about how an Instagram sales funnel works, but there are many more things to keep in mind.
We know that coming up with innovative marketing can be stressful in a competitive industry, but we’re here to help you out.
If you loved this article, check out our website to learn more about the marketing industry!