In Spring 2020, Birkenstock partnered with innovative New York fashion brand Proenza Schouler to release a limited collection of updated women’s and men’s Birkenstocks classics, such as the Arizona and Milano. The 1774 Collection, named to commemorate the origins of the Birkenstock brand, launched on March 20, 2020. Discover what both brands bring to this collaboration and learn where to find men’s and women’s Birkenstocks for sale.
Birkenstock shoes date back to 1774, when church records identify Johann Adam Birkenstock as a “vassal and shoemaker” in Neustadt, Germany. Footwear made by this family business has long featured cork and rubber footbeds. In 1964, descendant Karl Birkenstock developed the prototype of the iconic Birkenstock sandals styles that form the basis of the 1774 collection.
Most Birkenstock sandals feature the conventional cork and rubber footbeds paired with suede or synthetic Birkibuc. Newer waterproof styles are made entirely out of EVA. The brand has collaborated with several fashion labels in the past, such as Rick Owens, Opening Ceremony and Valentino. The latest collaboration with Proenza Schouler is unique among these designer-inspired collections and is on trend for spring and summer 2020 and beyond.
The Proenza Schouler Treatment
Proenza Schouler is a New York fashion brand founded by Jack McCollough and Lazaro Hernandez in 2002. McCollough and Hernandez met as students at Parsons School of Design and combined their mothers’ maiden names as the name of their label. A senior thesis prepared by McCollough and Hernandez doubled as their first collection as Proenza Schouler, which was bought by Barneys New York. The brand released its first shoe collection in 2008.
With the launch of the Birkenstock 1774 Collection, McCollough recalled wearing Birkenstocks on the road with the Grateful Dead. Hernandez cited the comfort these shoes provided him on past vacations. Proenza Schouler offers a modern and utilitarian take on the Arizona and Milano sandal styles. Upgraded strap materials and designs make these shoes stand out from original Birkenstocks and nod to Proenza Schouler’s runway styles.
Style This Collaboration
The 1774 Collection by Birkenstock and Proenza Schouler includes the classic Arizona two-strap sandal style and the Milano, which features an ankle strap. These shoes come in black, white, ochre and metallic silver. Styles feature top-stitched gloss leather or metallic finishes. These cosmopolitan and luxe renditions of traditional Birkenstock sandals can be dressed up or down.
Put on a pair of 1774 sandals with shorts, pants or a sundress. These styles are also perfectly suited for athleisure looks. Some colors and finishes are suitable for formal clothing, and nearly every design can be worn in warm weather during any season. These shoes come in timeless colors that contribute a modern and minimalist accent to any outfit.
Most Birkenstocks are sold with unisex European sizing. The styles released as part of the 1774 collaboration with Proenza Schouler are at the pinnacle of both feminine and masculine style. The Proenza Schouler founders have fond memories of wearing Birkenstocks, and these styles elevate the comfort of these classic sandal styles with specchio leather and other premium materials.
Rohan Biswas is a Writer and a Blogger I love to write any kind of category but my Favorite is Lifestyle, founder, and CEO at Solvingbee, Whare you can find any type of how to post.